The family concept is what always come up in these Fiat ads, and how couldn't it be? Family is certainly a strong value in Italy and quite characteristic of our culture.
Being very expressive is definitely another good one! When we talk we don't only use our mouth but every single muscle of our body and face! If we are happy we will contagious you with our happiness but if we are angry, you will probably not like being too close!:-)
Look at the style! Perfectly dressed and stylish in every occasion! Did you notice how the two Americans changed style at the end of the video?
Coffee? No americanos! he he! A little espresso is what we need to keep us awake!
Last but not least, the Italian romanticism! How not to fall for someone writing such nice words in a so beautiful language? :-)
Italians! Always a step ahead! :-)